There is an old business adage that says, “Fake it till you make it.” That is also true when it comes your online business and the hosting company you choose. Do you want to give your customers the impression that you don’t take your business seriously, or do you want to let them know you are a specialized? already if you are just starting out, and you don’t have the profits rolling in however, you must always portray yourself as a serious entrepreneur. If you don’t believe in yourself, no one else will.
So, how does all of this relate to a company that hosts websites? Well, if your hosting company is going to put ads of their own on your site, or if their reliability is less than admirable, your customers may get frustrated and go straight to your competition for their needs. Building trust with your visitors and customers is paramount to the success of your venture.
A good web company that hosts sites will help you build your reputation and your brand, and will have customers at ease with doing business with you. You need to find a company for website hosting that will allow your business to grow, and will provide you with the sustain and sets that you need. Here are some things to look for to ensure you have a pleasant experience for build a lasting relationship with your hosting company.
- Remember that you get what you pay for: Free hosting sites may save you money in the short-term, but when your customers regularly see flashing graphics that have nothing to do with your business they will come to realize that you are skimping out on service.
- Reliable Uptime: Does the company guarantee at the minimum 99% uptime? If not, you run the risk of your website being unavailable just when that possible customer you’ve been working with the past 3 weeks has finally decided to buy from you.
- Bandwidth/Traffic: As your business grows, you will need to increase your GB storage capabilities, but when you are first starting out, you likely will only need the basic package they offer. Know how much it will ultimately cost you to upgrade, and find out if there will be any service interruptions while the upgrade takes place.
Choosing a website hosting firm is just as important as choosing your business and domain name. Take the time to do your research and make an informed decision.